In Sensation, leading psychologist Thalma Lobel takes us on a

trip around the senses, revealing the amazing extent to which our external

environment profoundly shapes our thoughts, emotions and decisions about everything

from the people we like to the way we work.

She reveals how holding something warm can make us friendlier;

how we perceive people as nicer if we know they like sweet foods; how we

unconsciously equate height with power, weight with importance, cleanliness

with morality. Drawing on evidence from her own studies and those of other

leading researchers, Lobel reveals the psychology behind these remarkable findings for the first time to a general readership.

She looks in particular at how abstract and physical concepts

are linked in the brain, and asks: how can we use this information to our

advantage? The answer: we can change people's perceptions of us, disarm aggressive

negotiators, boost our creativity and much more, all by

harnessing the untapped power of our physical intelligence.

© 2014 Icon Books (كتاب ): 9781848316942

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كتاب : 3 أبريل 2014