Gary Vaynerchuk

“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.

In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow.

Small businesses, large corporations, and creators can take advantage of this trend to develop brand and grow sales by producing relevant, strategic content, even if they don’t have an audience. But how does one make relevant content? What should advertisements look like, in this new world?

In this book, Vaynerchuk provides detailed answers to these questions and more, revealing the tactics to master modern advertising with strategies you can apply to the moment you’re currently living in.

Supplemental enhancement PDF accompanies the audiobook.

HarperAudio

Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

Donald Miller

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions. Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today’s challenges.

If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.

In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller experienced first-hand and led him to create his proven system he first shared in Building a Storybrand to help you engage and truly influence customers.

The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.

In Building a StoryBrand 2.0, Donald Miller teaches marketers and business owners to use his fully revised system of the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.

 

His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you:

 The seven universal story points all humans respond to;

 • The real reason customers make purchases;
 • How to simplify a brand message so people understand it; and
 • How to create the most effective messaging for websites, brochures, and social media.

 

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

HarperCollins Leadership

Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen

Paul Falcone

The must-have resource for HR managers who want to lessen the learning curve, succeed in their role, and set themselves up for future growth.

The world of work continues to grow more complex with hybrid work, a shortage of talent, and a mandate for more inclusive environments where employees can do their very best work every day with peace of mind. These changes have created many exciting opportunities but also carry big risks for HR managers on the front lines in organizations in transition.

Bestselling author and Human Resources expert Paul Falcone breaks down the landscape for new managers to quickly get up to speed covering recruitment, employee relations, compensation and benefits, “HR Defense” legal and compliance strategies to keep your organization safe, as well as “HR Offense” strategies to help drive organizational strategy and performance. This one-of-a-kind guide will:

 • Round out your exposure to the full gamut of disciplines within the HR suite of services.
 • Share deeper-dive knowledge and insights into particular areas of the HR world to shortcut the natural learning curve.
 • Maximize certain features of HR programs and service offerings to help you attract, develop, and retain top talent.
 • Raise red flags in areas that could potentially expose you or your organization to unwanted legal liability.
 • Help you master the levels of HR so that you can perform agilely and skillfully across the full HR spectrum.

 

Tables and appendix can be found in the audiobook companion PDF download.

John Behrens

The First-Time Manager: HR

Thomas Piketty

Claire Alet

Thomas Piketty’s powerful and bestselling Capital and Ideology is now available in this accessible and richly illustrated full-color graphic novel format.

 Praised by Piketty himself as a “magnificent adaptation” of his original book, this graphic novel adaptation is perfect for anyone looking to understand the wealth gap and why society is the way it is today.

 Claire Alet and Benjamin Adam make the original work’s ideas more accessible through the addition of a family saga. Jules, the main character, is born at the end of the 19th century. He is a person of private means, a privileged figure representative of a profoundly unequal society obsessed with property. He, his family circle, and his descendants will experience the evolution of wealth and society. Eight generations of his family serve as a connecting thread running through the book, all the way up to Léa, a young woman today, who discovers the family secret at the root of their inheritance.

 The book concludes with six compelling proposals for participatory socialism in the 21st century.

 Friendly and approachable illustrations by cartoonist and children’s book author Benjamin Adam are easy to understand without diluting the subject matter. The material is adapted expertly by Claire Alet, a former journalist at Alternatives Economiques.

Abrams ComicArts

Capital & Ideology: A Graphic Novel Adaptation: Based on the book by Thomas Piketty, the bestselling author of Capital in the 21st Century and Capital and Ideology

Rachel Rodgers

Read by the author.

Stop just thinking about earning more money and start making it happen!

In We Should All Be Millionaires, Rachel Rodgers—Black woman, mother of four kids, and self-made millionaire—shared her personal story. How she climbed from crushing debt and financial stress to wealth and abundance, running a multi-million-dollar company, and owning a blissful 57-acre horse ranch.

Her book inspired thousands of readers to construct a new attitude about money, claim their power, and build the financial security that we all need and deserve. Now comes the companion guide to help take that attitude and turn it into action.

This one-of-a-kind guide:

 • Summarizes the most important concepts from 
We Should All Be Millionaires • in a brief, succinct way, so these concepts stick firmly in your mind.
 • Shifts the focus from “knowing” to “doing,” by giving you small action steps that you can start taking immediately.
 • Provides checklists so that you can complete steps, tick things off as you go along, and track your progress.

 

The goal for completing this workbook is to help all readers develop a new attitude about money, get more cash flowing into their bank account, and realize more emotional riches, too: hope, peace, power, and joy.

Useful information including reflections, actions, and plenty of space to write down your ideas can be found in the audiobook companion PDF download.

Million Dollar Action: Your Step-by-Step Guide to Making Wealth Happen

David Livermore

As our workplaces become increasingly global and diverse, being a culturally intelligent leader isn’t just a bonus—it’s essential.

Whether you’re negotiating a contract with a supplier on the other side of the world, managing an increasingly diverse workforce, or expanding your business across borders, developing and applying cultural intelligence, or CQ, this classic resource provides you with the adaptability you need to motivate, negotiate, and accomplish results with anyone, anywhere.

Having done consulting and research with leaders in more than 100 countries, David Livermore, founder of the Cultural Intelligence Center and professor at Boston University, has detailed the four CQ skills that are proven to maximize your leadership success in today’s diverse, global business environment:

 • Drive—build your motivation and confidence to address cultural dilemmas
 • Knowledge—learn how to read any cultural situation
 • Strategy—create an inclusive, agile plan that accounts for diverse stakeholders
 • Action—adapt your leadership style without compromising effectiveness

 

Featuring the latest research, case studies, and new chapters on how to lead culturally intelligent organizations and teams, this new edition of Leading with Cultural Intelligence with help you thrive in any leadership environment—whether it’s across the world or in your own backyard.

AMACOM

Leading with Cultural Intelligence 3rd Edition: The Real Secret to Success

Ricardo Sunderland

How do you maximize your success and impact as a leader while maintaining your stamina and sanity? The answer doesn’t lie in simple “efficiency.” It’s not about making better use of your time and resources. It’s about understanding how energy works and how to tap into its power.

Many people live lives of intense, and false, emotional compartmentalization. For example, they strive to be one person in the corner office (invincible warrior) and another person at the dinner table (sensitive spouse), and they struggle to keep those two lives from bleeding into and contradicting each other. But as it turns out, this takes a tremendous amount of energy and is almost always impossible. One person can’t be two different people.

So how do you live an integrated life of fulfillment, purpose, and success? How do you create an alignment between head, heart, and the creative power that is in coherence with your true self? The answer is both simple and complex: You need to move from managing your time to mastering your energy.

For more than a decade and a half, Ricardo Sunderland has worked with the leaders of some of the largest and most recognizable companies in the world. He has learned firsthand that for today’s leaders—at all levels in their organizations—mental and physical energy are no longer all you need for success. Today’s leaders must bring emotional and spiritual energy to their roles and create a space in which both they and their team members feel safe to challenge each other, grow together, and thrive.

Given this major leadership challenge, leaders must gain the energy advantage.

You will learn:

 • What gives you energy.
 • How to identify the energy blockers that are holding you back.
 • That every situation presents a choice for you to unlock the transformational source of energy within you.
 • The path to gaining the energy advantage on seven distinct levels.

Fred Sanders

The Energy Advantage: How to Go from Managing Your Time to Mastering Your Energy

Thomas Sowell

In this fifth edition of Basic Economics, Thomas Sowell revises and updates his popular book on commonsense economics, bringing the world into clearer focus through a basic understanding of the fundamental economic principles and how they explain our lives. Drawing on lively examples from around the world and from centuries of history, Sowell explains basic economic principles for the general public in plain English.

Basic Economics, which has now been translated into six languages and has additional material online, remains true to its core principle: that the fundamental facts and principles of economics do not require jargon, graphs, or equations and can be learned in a relaxed and even enjoyable way.

Stefan Rudnicki

Blackstone Publishing

Basic Economics, Fifth Edition: A Common Sense Guide to the Economy

Michael Lewis

Billy Beane wil met zijn honkbalteam de Major League winnen. Het enige probleem: zijn budget is minuscuul vergeleken met andere teams. Beane komt met een origineel plan. Waar anderen strijden om spelers met een hoog slaggemiddelde of het aantal binnengeslagen punten, graaft hij dieper in de statistieken en combineert bijzondere spelers tot een winnend team. 
 
Moneyball is een spannend en waargebeurd verhaal - en Lewis laat zien hoe je met weinig geld grote successen boekt.

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